For those working in IT, HP (Hewlett Packard) will be familiar.
Not only is it famous for manufacturing and selling personal IT equipment such as laptops and printers,
We produce and sell equipment needed for data centers, such as servers and storage.
But did you know that HPE (Hewlett Packard Enterprise) handles networks?
There are more people who don't know than I thought.
In particular, the name Aruba, HPE's network brand, is even more unfamiliar to many people.
So today, I'm going to take a look at a company called HPE Aruba.
History of Aruba
HPE Arubais in 2002 Aruba NetworksIt started with a wireless LAN manufacturer called .
It was later acquired by Hewlett Packard in 2015 and is now Hewlett Packard EnterpriseIt belongs to the networking business unit (Intelligent Edge).
Aruba Networks was founded in 2002 Keerti Melkotewas founded by.
At that time, the wireless network market had just begun to grow,
Keerti saw the growth of mobile phones and recognized the potential of mobility.
It is predicted that there will be changes in the existing wired network market.
Although Wi-Fi technology was introduced, many PC manufacturers did not adopt it, and were only focused on improving the existing network infrastructure and focusing on development.
Additionally, significant resources were being invested to address the increasingly complex existing network environment.
Keerti saw this as an opportunity to explore new markets. Aruba NetworksHe founded a company called .
Origin of the name Aruba
If you search for Aruba, you'll find more articles about the resort than about networking.
In fact, Aruba is a very small island nation located in the Caribbean Sea in Central and South America.
It is known as a resort destination for Westerners with its beautiful beaches.
Keerti named the company after the idea that customers using Aruba network products would no longer have to struggle with complex network configuration and operation, but would instead think of the comfortable and relaxed image of the beach on the island of Aruba. Aruba NetworksIt is said to have been built as follows.
The small island nation of Aruba is an island under the Kingdom of the Netherlands.
The national color of the Netherlands is orange. Following this, HPE ArubaThe brand color is also Orange colorno see.
Aruba's Growth
Compared to companies known for their networks, Aruba is a latecomer, having been around for less than 20 years.
However, the standard for success in the IT industry is often said to be achieving $1 billion in sales.
HPE ArubaIt achieved this in just 9 years since its establishment, and is currently on the verge of achieving $3B in just 20 years since its establishment.
Keerti anticipated the potential of the wireless networking market and, with the timing perfectly aligned with Apple Inc.'s launch of the iPhone and iPad, successfully entered the market and achieved rapid growth. Five years after its acquisition by Hewlett Packard Enterprise (HPE) in 2015, HPE-Aruba is now a global leader in networking.
Despite being acquired by HPE, to date ArubaHPE continues to maintain the brand name and all of its networking products ArubaWe continue to use the brand called .
that ArubaI think it speaks to the high level of reputation, brand image, and product perfection.
The IT industry is changing every day.
From emerging startups based on trends and technologies to...
People in general, especially IT operators, find it difficult to change things easily because of the risk of failure.
However, as technology and trends change, I think it will be helpful someday to know not only the equipment I use, but also the equipment of various companies.
